Journal
Journal
Craft, process and the thinking behind the work — plus straight answers for brands planning video.
How much does a beauty brand commercial cost?
A clear breakdown of what drives the cost of a beauty or fashion brand commercial in Los Angeles — and how to get the most from a production budget.
Read →Shooting beauty texture that stops the scroll
The craft behind scroll-stopping beauty content — lighting, lenses and pacing XYST uses to make product and hair feel tactile on camera.
Read →What a one-day beauty shoot delivers across TikTok, Reels and broadcast
How XYST plans a single beauty shoot so it yields a hero film and dozens of vertical social cutdowns — one production day, every platform.
Read →