How much does a beauty brand commercial cost?

It’s the first question most brands ask, and the honest answer is a range — because a commercial’s cost is driven by scope, not a fixed rate card. Here’s what actually moves the number, so you can plan a budget that matches your goals.

What does a beauty brand commercial cost?

In Los Angeles, a professionally produced beauty or fashion brand commercial typically ranges from around $15,000 for a focused one-day social-first shoot to $75,000+ for a multi-day campaign with talent, locations and full post. Most brand launches land somewhere in between. The figure scales with crew size, shoot days, cast, and the number of deliverables.

What drives the cost up or down?

A handful of factors account for most of the variance:

• Shoot days — each added day multiplies crew, gear and location costs.
• Talent and licensing — recognized talent and usage rights (broadcast, paid social, term) are often the largest line items.
• Crew and gear — a cinema package and full lighting/grip team cost more than a lean documentary setup, and they look it.
• Locations — studio vs. permitted location, and how many.
• Post-production — edit, color, sound and the number of cutdowns.

How do you get the most from the budget?

Plan the deliverables before the shoot. The single biggest efficiency in modern beauty production is capturing one shoot that yields a hero film and a stack of vertical social cutdowns, rather than commissioning them separately. Prioritizing a strong creative concept and a tight shot list also protects the budget — wasted setups are wasted money.

What should a quote include?

A clear quote should break out pre-production, shoot, and post, and state exactly what you receive — formats, durations, number of cutdowns, and usage rights. If a bid is a single lump sum with no breakdown, ask for one.

The takeaway

There’s no universal price, but there is a right budget for your goal. The most useful next step is a conversation about scope: what the commercial needs to do, where it will run, and how long. Tell us about your project and we’ll come back with an approach and a quote.