Vertical short-form video production
We shoot and edit native 9:16 content built for TikTok and Reels — composed vertical from capture, not cropped down from a landscape spot.
Services
Social & short-form content.
XYST is a social-first content studio in Los Angeles — short-form video production for brands that need to win the feed. TikTok, Reels, UGC and vertical video, engineered to stop the scroll and turn one shoot into many.
UGC & creator-native content
Authentic, creator-style content that reads as organic in the feed — GRWM, before/after, technique and texture moments — produced with the polish of a studio crew.
Launch content systems
The launch “echo” playbook: coordinated multi-creator posting, a 48-hour amplification window, and turning the organic winners into paid ads — packaged as a repeatable system.
One shoot, many cutdowns
A single hero shoot engineered to yield dozens of platform-ready social edits, so a brand’s whole channel mix stays fed without re-shooting.
Fast-turn social retainer
A continuous content engine, not one-off shoots — a fast-turn retainer that keeps pace with trends and feeds the calendar week over week.
Looking for a TikTok content production agency or UGC video production in Los Angeles? XYST is a social-first beauty content studio offering vertical video production in LA, short-form video production for brands, and TikTok Shop content production — the scroll-stopping hook, the launch echo, and the one-shoot-many-cutdowns efficiency that brand marketers need now.
See the workDo you produce TikTok, short-form and vertical content?
Yes. Vertical 9:16 social content is a core service — TikTok content production, Reels and UGC-style video for brands, made specifically for how beauty and fashion brands grow on social.
What is social-first content production?
It means designing the content for the feed first — vertical framing, a scroll-stopping hook in the first second, and made-for-mobile pacing — rather than repurposing a TV spot after the fact.
Can you turn one shoot into multiple social cutdowns?
Yes. We plan shoots so a single hero film yields dozens of short-form cutdowns, which is the most efficient way to keep a campaign live across TikTok, Reels and paid.
How fast can you turn around social content?
Fast-turn is built into how we work — we can move from shoot to a stack of platform-ready edits on a social timeline, and offer retainers for brands that need a steady cadence.
Do you produce UGC and creator content in Los Angeles?
Yes — XYST produces UGC-style and creator-native video in Los Angeles, casting and directing creators while keeping the production quality of a full studio crew.
Can you make content for TikTok Shop?
Yes. We produce demonstration- and conversion-focused content suited to TikTok Shop — efficacy, transformation and texture moments that drive sell-through.