Creative direction & concept development
Every project starts with the idea. We develop the concept, the story and the visual language before a single frame is shot — so the work has a reason to exist beyond looking good.
Services
Services
XYST is a full-service Los Angeles video production studio for fashion and beauty brands — a creative partner from the first idea to the final delivery, across commercials, campaigns, live events and social.
Commercial & branded video production
We produce commercials and branded films for beauty, hair and fashion brands in Los Angeles — full crews, studio and location shoots, cast and directed end to end.
Beauty & fashion campaign films
Campaign films built to live on the shelf, the site and the feed at once — texture-led, product-forward storytelling cut for hero, broadcast and social in the same pipeline.
Social & short-form content
Vertical, creator-native content engineered to stop the scroll — one shoot turned into dozens of 9:16 cutdowns for TikTok and Reels, on a fast-turn schedule.
Explore social content →Live event & experiential production
Multi-day shows, brand activations and experiential moments captured and produced live — from run-of-show to same-week recap films.
Live streaming & broadcast production
Live streamed and broadcast events — launches, shows, panels and performances streamed in real time to YouTube, Instagram, LinkedIn or a private feed, with graphics, switching and a producer on the line.
Explore live streaming →Multi-camera production
Multi-camera coverage and live switching for events, stage shows, performances and interviews — synced angles cut live or in post so nothing is missed in a moment that only happens once.
Explore multi-camera →Post-production, editing, color & delivery
A complete post pipeline in house: edit, sound, color and finishing, delivered to spec for broadcast, web and every social platform.
What does XYST produce?
XYST produces commercials, beauty and fashion campaign films, social and short-form content, live event and experiential video, and full post-production — concept to delivery, from one Los Angeles studio.
What brands has XYST worked with?
XYST has produced work for Bellami, Redken, Schwarzkopf, Sephora, Playa, MNML and Locust & Wild Honey, among other fashion and beauty brands.
Where is XYST based and what areas do you serve?
XYST is a video production studio based in Los Angeles, CA, and works with brands nationwide.
How does the production process work, from concept to delivery?
We handle the whole arc: creative direction and concept, pre-production and casting, the shoot, then a full post pipeline — edit, color and delivery across broadcast, web and social. One partner, idea to final file.
Do you produce TikTok, short-form and vertical content?
Yes. Vertical 9:16 social content is a core service — creator-native, made-for-feed formats for TikTok and Reels, produced specifically for how brands grow on social today.
Can you turn one shoot into multiple social cutdowns?
Yes. We plan shoots so a single hero film yields dozens of short-form cutdowns, keeping a campaign fed across platforms without re-shooting.
How fast can you turn around social content?
Fast-turn social is built into how we work — we can move from shoot to a stack of platform-ready edits on a schedule that keeps up with social, not the traditional commercial timeline.
Do you offer live streaming and broadcast production?
Yes. XYST live streams and broadcasts events, launches, shows and panels from Los Angeles — real-time streaming to YouTube, Instagram, LinkedIn or a private feed, with switching, graphics and a producer managing the stream end to end.
Do you do multi-camera production?
Yes. We run multi-camera shoots with live switching for events, stage shows, performances and interviews — synced angles cut live or in post so a one-time moment is covered from every side.
How do I start a project or get a quote?
Tell us about your project on the contact page with your brand, timeline and goals, and we’ll come back with an approach and a quote.