Creative direction & concept development
Every project starts with the idea. We develop the concept, the story and the visual language before a single frame is shot — so the work has a reason to exist beyond looking good.
Services
Services
XYST is a full-service Los Angeles video production studio for fashion and beauty brands — a creative partner from the first idea to the final delivery, across commercials, campaigns, live events and social.
Commercial & branded video production
We produce commercials and branded films for beauty, hair and fashion brands in Los Angeles — full crews, studio and location shoots, cast and directed end to end.
Beauty & fashion campaign films
Campaign films built to live on the shelf, the site and the feed at once — texture-led, product-forward storytelling cut for hero, broadcast and social in the same pipeline.
Social & short-form content
Vertical, creator-native content engineered to stop the scroll — one shoot turned into dozens of 9:16 cutdowns for TikTok and Reels, on a fast-turn schedule.
Explore social content →Live event & experiential production
Multi-day shows, brand activations and experiential moments captured and produced live — from run-of-show to same-week recap films.
Post-production, editing, color & delivery
A complete post pipeline in house: edit, sound, color and finishing, delivered to spec for broadcast, web and every social platform.
What does XYST produce?
XYST produces commercials, beauty and fashion campaign films, social and short-form content, live event and experiential video, and full post-production — concept to delivery, from one Los Angeles studio.
What brands has XYST worked with?
XYST has produced work for Bellami, Redken, Schwarzkopf, Sephora, Playa, MNML and Locust & Wild Honey, among other fashion and beauty brands.
Where is XYST based and what areas do you serve?
XYST is a video production studio based in Los Angeles, CA, and works with brands nationwide.
How does the production process work, from concept to delivery?
We handle the whole arc: creative direction and concept, pre-production and casting, the shoot, then a full post pipeline — edit, color and delivery across broadcast, web and social. One partner, idea to final file.
Do you produce TikTok, short-form and vertical content?
Yes. Vertical 9:16 social content is a core service — creator-native, made-for-feed formats for TikTok and Reels, produced specifically for how brands grow on social today.
Can you turn one shoot into multiple social cutdowns?
Yes. We plan shoots so a single hero film yields dozens of short-form cutdowns, keeping a campaign fed across platforms without re-shooting.
How fast can you turn around social content?
Fast-turn social is built into how we work — we can move from shoot to a stack of platform-ready edits on a schedule that keeps up with social, not the traditional commercial timeline.
How do I start a project or get a quote?
Tell us about your project on the contact page with your brand, timeline and goals, and we’ll come back with an approach and a quote.