Work/Campaign
Playa × Sephora
A sun-washed summer campaign refresh for Playa at Sephora — built to live on the shelf and the feed at once.
For Playa’s Sephora summer refresh, XYST translated the brand’s clean, coastal feel into motion — warm natural light, texture-led close-ups of product and hair, cut to work as a hero film and a stack of vertical social edits.
- Producer
- XYST, Inc
- Production Director
- Shelby Wild @shelbywild
- Creative Director
- Jefferson Saylor @jeffersonsaylor
- Director of Photography
- @missedthepoint
- Stills
- @jimiherrtage