XYST

Work/Campaign

Eric Vaughn × Bellami

Client
Bellami Hair
Year
2025
Category
Campaign
Location
Los Angeles, CA

Bellami × Eric Vaughn — the first-ever Pro Hair collaboration, a year in the making.

The first-ever Bellami Pro Hair collaboration with Master Educator and stylist Eric Vaughn — over a year of development, debuting custom “piano blends” and the new Flex Weft application across five new shades.

Video
XYST, Inc
Stills
@iancredible
Lead Hair
@katpee_12
Lead Makeup
Ian Maxion @ianmaxion