XYST

Work/Campaign

Bellami × Flex Weft II

Client
Bellami Professional
Year
2026
Category
Campaign
Location
Los Angeles, CA

Bellami Professional expands Flex Weft to 45 shades, including two exclusive reds.

A second Flex Weft announcement: Bellami Professional introduces 19 new shades — including two exclusive reds — expanding the collection to 45 total.

Production
XYST, Inc
Makeup
Ian Maxion @ianmaxion