XYST

Work/Campaign

Barbie × Schwarzkopf

Client
Schwarzkopf Professional
Year
2026
Category
Campaign
Location
Los Angeles, CA

Six Schwarzkopf Professional artists recreate Barbie's most iconic looks with the new BLONDME range.

Six Schwarzkopf Professional artists recreated some of Barbie’s most iconic looks using the new BLONDME line — six modern, salon-friendly hair trends, captured as a single campaign.

Production
XYST, Inc
Director
Jeff Saylor @jeffersonsaylor
Producer
Zak Smith
Camera
Potent Flores
Camera
Luke Hilaire